外贸高手都怎么写开发信的?
客户调研:通过官网、社交媒体(如Facebook、LinkedIn)了解客户需求。利用谷歌进行背景调查[1],确保邮件内容针对客户痛点。
坚持发送:每天发送500封以上,分组群发,并结合邮箱追踪工具测试效果。
邮件标题设计:以下主题可增加打开率:
Mail failure notice
Do you sell XX related products?
Get your money back when not satisfied with your order
Making someone loyal to you
Cannot reach you by phone, what happened?
Could you help me get more info about your city?
Greeting from an old friend
Find your competitor's suppliers precisely?
Fraud warning
A professional market survey about XXX
持续跟进:第一周发送初次开发信,第二周提及电话沟通,第三周直接电话或WhatsApp联系。